Privacy Policy

Who are we

Your privacy is important to Spineband AB. This privacy policy relates to Spineband AB’s website:

Spineband AB takes privacy very seriously, and we therefore protect privacy when we build and operate websites and web services, and we strive to comply with applicable data protection and privacy laws.

This Privacy Policy describes what information we collect and how we use it.

What personal data we collect and why we collect it

Spineband AB does not collect information that can be derived from you (e.g. your name, address, telephone number or e-mail addresses) via our website, unless you have given us your explicit consent to this. If you do not want us to collect your personal information, please do not send it to us.

In order to respond to your questions or requests, we may need to ask you for personal information such as name, company name, address, email address and telephone number. We may use this information to respond to your requests, or contact you by letter, email or telephone in order to respond to your request.

Spineband AB collects limited information that is not personally identifiable that your browser makes available when you visit one of our websites. This information in the log file includes your IP address, browser type, web language, date and time of your request, and one or more cookies that can be used to uniquely identify your browser. We use this information to better understand the browsing behavior of our website users and to be able to improve our offers.

We store and process personal information that we collect through our website in a country where Spineband AB or our web hosts operate. By using our services, you consent to your information being transferred to these facilities, including those located abroad.

What do we use the information for and how long do we store it?

We collect personal information for various reasons:

  • When you make a purchase through our website. This is necessary information, such as: your contact details, which we need to be able to complete the order. We save personal information that is linked to a purchase in accordance with the Accounting Act for seven years.
  • When you contact us via email, social media, contact form, etc. We save correspondence like this for 24 months. We do not use this information for anything other than replying to your message.
  • When you sign up for our emails. Here we save your email address until you notify us that you no longer want emails. We strive to make our mailings as relevant as possible and look at what types of mailings you open and which links you click on and develop the emails accordingly.
  • When you use and browse our website. We use this information to understand how our website is used and to detect errors and bugs and, accordingly, improve your user experience. This is anonymous information about your visit that is collected via cookies that are then stored in Google Analytics. We cannot identify you or any of your personal information through Google Analytics. If you do not want Google to save data from your visit, you can turn off cookies in your browser.

Information security

We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure, or destruction of data.

We restrict access to your personally identifiable information to Spineband AB’s employees or consultants who need to know about it in order to respond to your request or to provide our services.

Spineband AB is the sole owner of information collected through the websites. We will not sell, share or rent this information to others in a manner that is different from what is described in this notice. Spineband AB may collect information from our users at several different points on our website. (text removed)

What are your rights?

You have the right to know what personal information we have stored about you. You have the right to request that incomplete, inaccurate, unnecessary or outdated personal information be deleted or updated. You have the right to unsubscribe from direct marketing and to request that we cease processing your personal information for direct marketing purposes or on other coercive legal grounds. If you choose to unsubscribe from marketing material and other communications from Spineband AB, important messages may include, for example: regarding your personal information still to be sent to you.

In some cases, in particular if you want us to delete or stop processing your personal information, this may also mean that we cannot continue to provide the services to you.

Who is the controller of your personal information?

LG Spine-Band AB
Magnetvägen 7
SE-416 38 Trollhättan
Org no. 556851-5893

Changes to the policy

Spineband may make changes to this policy from time to time. We recommend that users read this Privacy Policy periodically to stay up to date on new privacy practices or changes to our policies.